On December 1st 2016, ICANN (Internet Corporation for Assigned Names and Numbers) is set to roll out a new transfer policy that will modify the process of changing domain ownership from one Registrar to another. The implementation of the policy will be imposed on all Registrars and this means that as from December 1st it will be a bit more difficult to update your domain contact details.
In this article we will discuss the current process for changing your domain contact details in contrast to the upcoming changes, highlighting where the new policy will have the biggest impact.
If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content. As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website. In this article we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.
In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials. The issue that many membership organisations find is that once they have gathered metrics and user data from their website, they are finding that their membership website isn’t engaging their members enough. If this all sounds like a familiar experience here are a few simple tips to help you to begin boosting user engagement on your membership website.
It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. With this we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to successful online promotion of your membership website.
Membership website blogs have become a popular and effective resource for recognised membership thought-leaders to share valuable insights, express opinions, spark discussion and create engagement with their membership.
Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement
In the US, 65% of smartphone owners now use voice assistants, an increase in more than double since 2013. With this increase not looking to slow down any time soon it would be safe to say that your digital roadmap and content strategy should begin to account for voice search.
When migrating your organisation’s information to a new Content Management System (CMS), there are many factors to take into account. Before you can put a firm CMS migration plan in place for your organisation you will need to hold informal and more formal planning sessions, research will need to be undertaken and insights from all this will need to be constructed into well thought out proposals. To assist you and your organisation we have put together this article of important considerations to help you make an informed decision about migrating to a new CMS system.
In 2016 SEO still remains a top goal for inbound marketers. “Being found” by the right audience has always been a top priority for business and data from Hubspot’s state of Inbound Report 2016 states that 66% of marketers agree that growing SEO is their top priority.
Building a custom website from scratch can be a big and daunting task, but the biggest challenge is making sure that the end product is usable. In many cases web designers forget to consider that the user’s needs come first along with practicality and usability. In this article we will look at 8 common custom web design mistakes that can have a big impact on website usability, and the ways in which you can solve them.
Choosing the right website design agency for your organisation’s web design project is a very important decision. To help you to make the right choice when choosing the a web design agency, we have compiled the following 7 key questions you should ask before you begin work on your website design project.
Your membership website is the foundation of your membership organization’s online marketing and all of your other online marketing efforts drive potential new members to it. But after spending a lot of time and money on a new membership website design, how do you know that it brings a good ROI (Return on Investment)? In this article we will look at 7 tips that will help you to measure and accelerate the ROI on your membership website.
At the core of a great financial website will be the aims of attracting more website visitors and excellent user engagement. To help you to increase user engagement and boost sign ups this article contains five simple tips to help you boot user engagement in your financial website design.
To increase new membership signups a membership website needs to engage users with excellent content that provides value to their membership. In this article we have identified 5 great ideas for content that will boost user engagement on your website.
Choosing the right CMS is a very important decision as the outcome will affect your whole website development project. In this article we will look into a few of the things you will need to consider when selecting the right CMS for your organisation’s website project.
Recently Google announced the upcoming introduction to AdWords Expanded Text Ads. This will be quite a significant change in the way that AdWords works, so in this article we wanted to explain to you some important information that you will need to know about the new ad format.
If you write a blog as part of your company’s marketing strategy you will know the potential that great content has for increasing website traffic, but without a compelling title gaining readership can be very tricky. This article focuses on some best practices to help you craft more compelling blog titles.
On 4th July 2016 Artonezero turned ten years old. To celebrate our tenth birthday I thought it would be a great opportunity to tell you a little bit about our decade in web design; from the beginning of Artonezero to today.
We are very pleased to announce that our Lorolpedia custom website application was submitted alongside of Orinoco as part of London Overground’s award winning portfolio for Rail Technology Magazine’s Passenger Experience Award 2016.
Email is still one of the most effective ways to establish and grow long term relationships with clients, build trust and close sales. In this article we will discuss some ways that you can optimise your site and your marketing techniques to build up your email subscription list.
Leaders of membership organisations know that the battle ground to attract new members is increasingly competitive and it is vital to attract new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful website design.
Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need; but a really well designed site will mean that they do it on your terms.
Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO and boost the conversion process.
Success! You have managed to get someone to sign up to your website. That's step one, but you want them to do more than that; you want them to engage. Check out our ideas for ensuring using your users to engage with you, in a way that works both for them, and for your organisation:
MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought provoking report on the state of websites serving the membership community.
The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these discipline into one system. But how can this all be achieved at an affordable price? It could all get very expensive …
Emails. We all get them, we all rely on them, we all probably feel like like we get far, far too many of them. As an organisation, you rely on email engagement to keep in contact with your users. But how can you ensure that your users don’t feel spammed and that they are actually opening the emails you send?
To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve. So here are our top tips for harnessing the power of digital to get more users for your organisation:
After your users have signed up, you want them to get the most out of being part of your organisation. But very often users sign up and fail to engage; because the organisation doesn’t reach out to them in the right way. Here are our top tips for how to make sure they really engage with you and what you’re offering:
In the '20s and '30s it was the role of government. '50s and '60s it was civil rights. The next two decades are going to be privacy. I'm talking about the Internet. I'm talking about cell phones” says Sam Seaborn in the 1990s series The West Wing; and rarely has a TV show so accurately predicted the future.
According to We Are Social’s new ‘Digital, Social and Mobile 2015 Report’, 27% of all website views come from mobile phones; while this is still far less than the 58% which come from desktop views, it is nonetheless still the second most popular way in which people access websites and therefore a crucially important aspect of a company's digital strategy.
Most websites have a shocking 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back. Yikes!
Here are 6 tips to help improve your web design and usability and reduce your website bounce rate...
SEO stands for search engine optimization. On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results.
These factors are controlled either by you, or by the coding on your web page. Some examples of on page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement.
On page SEO, involves placing the most important of your keywords on your actual pages in the midst of your content elements. These on page elements consist of body content, sub-headings, headlines, links and image tags.
What are Inbound links and how do they improve SEO?
If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links!
Inbound links, also commonly referred to as backlinks, are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. Search engines like Google and many more need to be convinced on how relevant and important your content is to the topic.
Search engine optimization can help you reach the top ranks on various search engines so that other reputable sites can start posting links to your website and content.
As the owner of a digital agency, the most frequently asked questions I hear are, "How do I drive traffic to a website?", “How do I get my website on the first page of Google?” or “How do I improve my search engine ranking?”
Why do clients want to do that? Normally because they want more visitors to their website and generally more sales and leads.
In a nutshell, the answer to that question is to make use of a process called Search Engine Optimization, (or SEO as it is more commonly known). Essentially this means fine tuning your website so that it looks highly relevant to Google for your particular topic.
This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It's never going to be a skim read, so grab a coffee or save for your commute home!
So you have diligently worked on improving your search engine marketing (SEO) to increase website traffic from search engines like Google, and your efforts are paying off in the form of more visitors. So far, so good. But wait, what happens when prospective clients do find and visit your site?
Did you know that it takes only 1/10th of a second to form a first impression about a person, and that websites impressions are no different?
According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave.
So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn't go to waste.
Unsurprisingly first impressions are 94% design related.
With the first Christmas decorations in the shops, and another year nearly gone, it's time to reflect on new trends and changes in the world of web design. Some of these trends have been gaining popularity over the last couple of years, whereas others are brand new for 2014. We take a look at some of the best and brightest web design trends to be seen this year, from the simple to the awe-inspiring.
If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Now, it seems as though more and more customers are coming to you, without you having to grab the megaphone and announce who you are or what you sell Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.
It is still common to consider a desktop version of your new website before working on a mobile friendly version. However, trying to create a mobile friendly alternative to your shiny new desktop website can cause functionality issues and make it a nightmare to navigate. With this in mind, market leaders are now considering mobile first when setting up a new website; let’s take a look at why this is and the benefits which can be achieved.
London, 14th June 2012: Artonezero is pleased to announce that it has acquired the web business of Venus Business Systems, comprising the website design service and web hosting facilities. Rob Cooper, senior web developer at Venus is becoming a director of Artonezero and will work with us to ensure a smooth transition for Venus clients.