If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content. As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website. In this article we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.
In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials. The issue that many membership organisations find is that once they have gathered metrics and user data from their website, they are finding that their membership website isn’t engaging their members enough. If this all sounds like a familiar experience here are a few simple tips to help you to begin boosting user engagement on your membership website.
It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be. With this we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to successful online promotion of your membership website.
Membership website blogs have become a popular and effective resource for recognised membership thought-leaders to share valuable insights, express opinions, spark discussion and create engagement with their membership.