Leaders of membership organisations know that the battle ground to attract new members is increasingly competitive and it is vital to attract new members as young as possible. Now that communication with prospective members is increasingly online this interaction needs careful website design.
MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought provoking report on the state of websites serving the membership community.
The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these discipline into one system. But how can this all be achieved at an affordable price? It could all get very expensive …
According to We Are Social’s new ‘Digital, Social and Mobile 2015 Report’, 27% of all website views come from mobile phones; while this is still far less than the 58% which come from desktop views, it is nonetheless still the second most popular way in which people access websites and therefore a crucially important aspect of a company's digital strategy.
With the first Christmas decorations in the shops, and another year nearly gone, it's time to reflect on new trends and changes in the world of web design. Some of these trends have been gaining popularity over the last couple of years, whereas others are brand new for 2014. We take a look at some of the best and brightest web design trends to be seen this year, from the simple to the awe-inspiring.
It is still common to consider a desktop version of your new website before working on a mobile friendly version. However, trying to create a mobile friendly alternative to your shiny new desktop website can cause functionality issues and make it a nightmare to navigate. With this in mind, market leaders are now considering mobile first when setting up a new website; let’s take a look at why this is and the benefits which can be achieved.