In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With this increase not looking to slow down any time soon it would be safe to say that your digital roadmap and content strategy should begin to account for voice search.
With figures like these it is clear that developments in the accuracy of voice recognition technology are definitely heading in the right direction. Approximately 90% of words are now recognised “per Google” in “low noise environments” which is a 70% increase from 2010. Similarly Baidu and Hound Voice Search boast impressive figures, with word accuracy pushing over the 95% mark.
With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.