In the US, 65% of smartphone owners now use mobile voice assistants, an increase in more than double since 2013. With this increase not looking to slow down any time soon it would be safe to say that your digital roadmap and content strategy should begin to account for voice search.

With figures like these it is clear that developments in the accuracy of voice recognition technology are definitely heading in the right direction. Approximately 90% of words are now recognised “per Google” in “low noise environments” which is a 70% increase from 2010. Similarly Baidu and Hound Voice Search boast impressive figures, with word accuracy pushing over the 95% mark.

With improvements in the accuracy of voice recognition technology, more and more users are beginning to use their smartphone’s voice capabilities to perform web searches. This means that it is now high time to ensure that your website is optimised for voice search capabilities.


SEO still remains a top goal for inbound marketers in 2016. “Being found” by the right audience has always been a top priority for business and data from Hubspot’s state of Inbound Report 2016 states that 66% of marketers agree that growing SEO is their top priority.

While SEO has been a top priority of marketers for many years, the big challenge is optimising search strategies to account for mobile users. These days, consumers are turning more and more towards social media, messaging apps, and bots for content via their mobile.


Building a custom website from scratch can be a big and daunting task, but the biggest challenge is making sure that the end product is usable. In many cases web designers forget to consider that the user’s needs come first along with practicality and usability.

In this article we will look at 8 common custom web design mistakes that can have a big impact on website usability, and the ways in which you can solve them.


Choosing the right website design agency for your organisation’s web design project is a very important decision. As an organisation, to succeed in a competitive market you need to provide the best brand experience for your customers and website users.

Marketing has changed greatly over recent years, and social media and mobile web has given the consumer the power to engage with a brand on platforms of their choice. This leaves you and your organisation with the difficult decision of finding the right web design agency to deliver your message to potential customers in the most efficient and compelling possible ways.

To help you to make the right choice when choosing the a web design agency, we have compiled the following 7 key questions you should ask before you begin work on your website design project.


At the core of a great financial website will be the aims of attracting more website visitors and excellent user engagement.

Many financial websites fall short of this mark because of issues such as difficulty of use, dull user experience and a lack of focus on user needs. When designing a financial website, these are issue that should be considered in the first stages of design. If they are not it can have a large impact on your brand image and deter potential clients from signing up to your financial service.

To help you to increase user engagement and boost sign ups here are five simple tips to use in your financial website design.


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