If you are looking for better ways to engage your members while also encouraging new member sign ups, it’s vital to have a website strategy that suits your users’ needs.

Communicating information with your members is very important to ensure they renew their own membership as well encouraging new members to sign up to your organisation. The way you communicate information is through your website, so you need to be sure that your members find using your website engaging.

To tie in with our forthcoming seminar “Boost Member Engagement with a Custom Website Strategy”, we’ve identified 5 tips to  increase  engagement of your users and the sign up of new members through excellent web design.


Currently there are 2.2 Billion social media users in 2016 which means that employing an engaging social media campaign will almost certainly have a great impact on your site SEO.

While social media signals are not direct ranking factors when determining organic listings in search engines, numbers do speak, and with so many social media users in 2016 your SEO campaign can benefit with an engaging social media strategy.

By adopting social media marketing alongside your SEO strategy, your organic rankings will almost certainly be indirectly boosted.

Here are some of the ways that social media can benefit your SEO campaign.


Email is still one of the most effective ways to establish and grow long term relationships with clients, build trust and close sales.

Despite the rise in direct marketing emails over the past decades, email open rates are still higher than they were in the past.

To really benefit from this an organisation needs to develop an email subscription database. Email databases are easy to create, cost effective and provide you with a great resource to promote your organisation.

Once you have a database, you will then want to create emails that encourage contacts on your database to become subscribers to your email lists. Here are a few ways that you can optimise your site and your marketing techniques to achieve this goal.


 If you can market it well, hosting an event is a great way to gain attention for your organisation and to promote you as a thought leader in your industry.

Yet in a world where marketing is constantly undergoing vast changes, finding the right way to market the event that you have put a lot of time and effort into coordinating can be difficult.

Many of you will be familiar with the technique of Inbound Marketing. According to HubSpot's new State of Inbound 2015 report, 3 out of 4 marketers across the globe now take an inbound approach to marketing. When you apply an inbound marketing strategy to promoting your event, it can bring very successful results.

To help you to get a feel for using inbound marketing to promote your event, here are a few tips to get you started.


Website design is about far more than your site just looking nice. It’s about creating a site which optimises your users’ experience; both for them, and for you. A well designed site will allow your users to engage with you and to find out the information they need; but a really well designed site will mean that they do it on your terms.

Here are some of our top tips for enhancing user engagement via website design.


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