Long tail keywords are keywords or key phrases that offer a more specific (and longer) explanation of your services than your “head” keywords. While long tail keywords attract less search traffic they will often have a higher conversion value as they focus more on the specific product.

To reap the benefits of a long tail keyword strategy you need to have a clear sight of your company and your product, as well as clear expectations of what goals you want to achieve through your website. In this post, we will discuss the importance of long tail keywords, and how they can help your SEO to boost and conversion process.


MemberWise Network Founder, Richard Gott, and his team are to be congratulated on pulling together a thorough, insightful & thought provoking report on the state of websites serving the membership community.

The report is comprehensive and highlights 21 key findings spanning many facets of traditional Sales and Marketing functions including CRM, email, social media and the integration of these discipline into one system. But how can this all be achieved at an affordable price? It could all get very expensive.

Membership organisations need practical strategies to address the challenges identified in the Memberwise Website Design Report.


To use the power of digital and website design to recruit more users, first those users need to find you online, and secondly, they have to engage with you. Sounds simple, but as too many of us know, can be easier said than done to actually achieve.


Page 6 of 9