SEO stands for search engine optimization. On page SEO, also sometimes known as keyword density, refers to the factors that impact your website or your web page listing during online search results.

These factors are controlled either by you, or by the coding on your web page. Some examples of on page SEO or web page optimisation includes meta tags, HTML code, keyword density and keyword placement.

On page SEO, involves placing the most important of your keywords on your actual pages in the midst of your content elements. These on page elements consist of body content, sub-headings, headlines, links and image tags.


What are Inbound links and how do they improve SEO? 

If you want to be found among the top ranking websites on search engines, increase the popularity of your website with a large number of inbound links!

Inbound links, also commonly referred to as backlinks, are links that are present on other web pages so that they can be used to direct search engines and customers to your web page. Search engines like Google and many more need to be convinced on how relevant and important your content is to the topic.


As the owner of a digital agency, the most frequently asked questions I hear are, "How do I drive traffic to a website?", “How do I get my website on the first page of Google?” or “How do I improve my search engine ranking?”

Why do clients want to do that? Normally because they want more visitors to their website and generally more sales and leads.

In a nutshell, the answer to that question is to make use of a process called Search Engine Optimization, (or SEO as it is more commonly known). Essentially this means fine tuning your website so that it looks highly relevant to Google for your particular topic.

This blog acts as an introduction to what is SEO and digital marketing, here we will give you the initial tools and know how to use SEO and improve your website performance. It's never going to be a skim read, so grab a coffee or save for your commute home!


So you have diligently worked on improving your search engine marketing (SEO) to increase website traffic from search engines like Google, and your efforts are paying off in the form of more visitors.  So far, so good.  But wait, what happens when prospective clients do find and visit your site?

Did you know that it takes only 1/10th of a second to form a first impression about a person, and that websites impressions are no different?

According to research by Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world, it takes about 50 milliseconds, (that’s 0.05 seconds) for visitors to form an opinion about your website, that determines whether they like your site or not and whether they’ll stay or leave.

So the purpose of this article is to explain what you need to do with your website to make sure it creates a good first impression and your hard earned search engine marketing doesn't go to waste.


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