If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content.
One type of content you probably are already creating is blog posts. While blog posts may be your most frequent content output you should never overlook the importance of variety, especially where membership content is concerned. Mixing the type of content on your membership website will not only keep your current members engaged and more likely to return, but it will also entice new visitors to become paying members.
As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website.
In this article we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.