If your membership organisation owns a membership website you will be all too familiar with the importance of engaging your members with fantastic fresh content.

One type of content you probably are already creating is blog posts. While blog posts may be your most frequent content output you should never overlook the importance of variety, especially where membership content is concerned. Mixing the type of content on your membership website will not only keep your current members engaged and more likely to return, but it will also entice new visitors to become paying members.

As well as increasing retention and conversion rates, creating fresh types of content is one of the easiest ways to market your membership organisation. When you consistently deliver fresh and innovative content your members and website viewers are more likely to share it with their extended networks; bringing more traffic to your membership website.

In this article we will take a look at 10 content ideas and some of the best ways that you can make the most of them on your membership website.


It’s a simple formula: the more successful you are in promoting your membership website the better the ongoing growth of your membership organisation will be.

Yet as with most things, the formula for successful promotion for a membership website is much easier said than done. One of the reasons for this is because there are so many options available.

With this we thought we would start at the beginning. Here are five simple beginners tips that will help you on your way to successful online promotion of your membership website.


In the world of web marketing, the term “engagement” refers to how your visitors to your website interact and respond to your membership website and your other online materials.

There are a number of variables that make up levels of engagement.

These include;

  • How long a user is spending on your membership website

  • Where your users are going on your website

  • How many and which pages your users look at

  • How quickly your users leave your membership website

These are just a few factors of many which will tell you what you need to know about the level of your membership website’s level of engagement with your users.

The issue that many membership organisations find is that once they have gathered metrics and user data from their website, they are finding that their membership website isn’t engaging their members enough.

If your membership website isn’t engaging your membership you will notice a direct effect on the number of members signing up to your organisation’s events, making purchases from your shops, creating conversations in members forums and even joining your organisation.

If this all sounds like a familiar experience here are a few simple tips to help you to begin boosting user engagement on your membership website.


Membership website blogs have become a popular and effective resource for recognised membership thought-leaders to share valuable insights, express opinions, spark discussion and create engagement with their membership.

 

In the first instance, creating a membership website blog is quite simple. The real challenge lies in consistently creating great content that is regularly read and shared by wider membership communities.

Traditionally a blog is known as a medium through which an individual or organisation can share their news and information in the form of written articles. Though the more recent increase of the marketing and promotional potential of the blog means that there has been a rise in the popularity of audio and video content.

While a blog can help to boost the Search Engine Optimisation (SEO) of your membership website, drive traffic and establish you as an industry thought-leader, starting a membership blog can be difficult without the right advice and guidance.

To help you get started here are 12 membership website blogging tips to help your blog become a successful resource for your membership organisation.


Increasing online member engagement through digital content is a goal at the heart of almost every membership organisation.

By delivering excellent digital content to your members through your website and other digital resources not only can you increase your membership but you also provide value to your existing members.

While delivering content can help you achieve both of these things, many membership organisations deliver content to their members that is valuable, but generic and not tailored to the individual member’s needs.

This where personalised content can help. Personalisation of content allows you to use the information that your organisation has gathered to deliver targeted and personalised online content to individual members based on their own interests and engagement habits.


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